WH Smith has blamed a computer error for tubes of toothpaste being wrongly sold at almost eight times the high street price at hospitals across the UK.
The newsagent has said it will conduct a review after it emerged that the Colgate product was being sold for £7.99 at its hospital stores, rather than the £1 it can usually be bought for.
According to The Telegraph, nappies and mouthwash were also being heavily marked up in price.
Rachel Power, chief executive of the Patients Association, said: “When people are unwell and in hospital, and therefore unable to go elsewhere with any ease, they should be able to expect retailers not to exploit their situation for profit.”
A spokesman for WH Smith has apologised for the “pricing errors” and said that any extra profits obtained from the sales would be donated to charity.
“We would like to apologise to our customers for a small number of recent pricing errors in our system,” they said.
“The errors have now been rectified and the extra profits from these sales will be donated to charity.”
Prices in WH Smith’s 129 hospital stores should normally be exactly the same as in high street branches, they added.
(c) Sky News 2018: WH Smith ‘sorry’ as tubes of toothpaste sold for £7.99 at hospital stores